Lacoste’s virtual stores feature a special token-gated room for members of the brand’s Web3 community.
In July this year, customers wanting to visit L’Occitane en Provence Middle East’s new store first had to make their way into an airy gazebo in the middle of an idyllic countryside.
From there, they could opt to take a breezy bicycle ride through Provence’s vast rolling lavender fields, have a picnic amongst the almond orchards in the south of France, float up in a hot air balloon that lands on the sun-drenched island of Corsica where Immortelle flowers grow, or hop on a flight to the shea butter producing parklands of Burkina Faso.
