Malaysia Airlines rolls out MHplus globally to enhance partnerships in key markets


Malaysia Aviation Group chief executive officer of Airlines Ahmad Luqman Mohd Azmi

KUALA LUMPUR: Malaysia Airlines Bhd has rolled out its New Distribution Capability (NDC) platform, MHplus, globally to enhance communication capabilities and closer cooperation between the airline and its trade partners in key markets.

In a statement today, the national carrier said MHplus would be available in six countries, including Malaysia, Indonesia, India, Australia, Singapore, and the United Kingdom, effective Jan 23, 2024.

Malaysia Aviation Group (MAG) chief executive officer of Airlines Ahmad Luqman Mohd Azmi said that since the inception of MHplus, its pilot partners have enjoyed unrestricted access to all available distribution channel content through modern retailing channels available on MHplus.

"This has not only empowered them with personalised, tailor-made offerings but also ensured a seamless booking experience for all those involved.

"We are excited to expand the reach and capability of MHplus, ensuring equal opportunities to our valued partners across our key markets,” he said.

Meanwhile, with the commencement of the global rollout, Malaysia Airlines said that a substantial portion of the existing content will be made exclusively available to travel retailers and Travel Management Corporations (TMCs) utilising MHplus, ensuring a streamlined transmission process across the travel industry distribution chain.

It added that agents who sign up with MHplus will also enjoy perks, including access to all distribution content, enhanced offerings such as 10kg free baggage allowance with the airline’s ‘Lite Fare’, highly competitive fares, eligible commissions for ancillary products and more.

NDC is a travel industry-supported programme by the International Air Transport Association (IATA), which enables airlines to modernise how they retail products to travel agents and travellers. - Bernama

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