Adex likely to improve by 3% to 4% in 2024

Omnicom Media Group Malaysia chief strategy officer Kiron Kesav

PETALING JAYA: With the new year around the corner, there are trends which are fast emerging in the advertising industry for brands to capitalise on and strengthen their position in the market by next year.

While technology would take the centre stage, creativity in the ad space would continue to shine with the advancement of technology.