Discounts and low prices heat up online shopping

Chinese eCommerce platforms should step up investments to improve the consumer shopping experience, experts said. — China Daily

SHANGHAI: Competition in China’s online shopping sector is heating up as major eCommerce platforms offer steep discounts and low-priced products to attract price-sensitive consumers and drum up sales during the end-of-year shopping extravaganza, experts say.

They also noted that traditional online retailers such as Alibaba Group Holding Ltd and JD are doubling down on the low-price strategy to strengthen consumer engagement in the face of a massive challenge from online discounter PDD Holdings.