Metrojaya to go digital in early December

KUALA LUMPUR: Malayan United Industries Bhd has tied up with data technology provider Fusionex Group to launch a Metrojaya online marketplace as part of its digital transformation effort.

Set to go live in early December, the Metrojaya online marketplace represents the convergence of Fusionex’s advanced analytics and artificial intelligence technologies with Metrojaya’s retail legacy.

In addition, Metrojaya is set to introduce an exclusive loyalty programme, powered by Fusionex, in the second phase of this partnership to complement the online marketplace.