EMCC aims to capitalise on industry’s boom

KUALA LUMPUR: Pawnbroker Evergreen Max Cash Capital Bhd (EMCC), which debuted on the ACE Market yesterday, is seeking to grow its market share to 10%, based on the total value of pawn loans disbursed in Malaysia and in line with its expansion plans.

Citing an independent market research (IMR) by Providence Strategic Partners Sdn Bhd, its non-independent executive director Low Kai Loon said EMCC had a 3.3% market share in Malaysia in 2022 for pawn loans.