AI and digitalisation key to growing prospects, value for SMEs

Knowledge sharing: (from left) Kuan, Ma, Ooi, SMG sales and events manager Puteri Balqis Sharudin, Yip and Chan during SOBA LAB event in Bukit Mertajam.

GEORGE TOWN: Small and medium enterprises (SMEs) should embrace and harness technological advancements and artificial intelligence (AI) to optimise resources and enhance their value, emphasised industry experts during the Star Outstanding Business Awards (SOBA) LAB event held in Bukit Mertajam on Sept 21.

SOBA LAB, which is an abbreviation of “Learn, Aspire, Build”, assists SMEs on their entrepreneurial journey through talks and discussions by business leaders and experts.