PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has expressed concerns over the emerging practice of advertisers, including some multi-national companies and government-linked companies, declining to provide pitch disbursements to its member agencies, says association chief executive officer Khairudin Rahim.
He said there are some advertisers having even gone to the extent of compelling 4As member agencies to secure a written exemption from the long-standing 4As pitch disbursement by-laws.
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