Helping small-holders go green while raising incomes

Asad says it’s unfortunate that sustainability standards generally lack a business case for livelihood improvement.

ASAD ATA is an advocate in the implementation of an efficient supply chain system in the agriculture sector.

Having worked for more than 12 years in South-East Asia in various sector supply chains, the associate professor of operations and supply chain management at the Asia School of Business says agriculture has always been his passion.