Vietnamese brands dominate local stationery market in new academic year

Made-in-Vietnam stationery products are prevalent in the market, accounting for 70%-80% of market share. — VNA

HANOI: As the start of the academic year 2023-2024 approaches, the school stationery market becomes increasingly active.

This year, consumers are favouring items produced by Vietnamese enterprises as their goods have improved in both quality and design. To match customer demand before the new school year, book and retail stores have made sure their shelves are stocked.