FairPrice expands house brands to sustain mandate of fair prices

Winning formula: Shoppers browse merchandise in a mall on Orchard Road. To help offset the rising costs of basic essentials, FairPrice is making sure its brands meet the necessary safety standards and match the quality of existing market leaders. — Reuters

SINGAPORE: One of the first things Vipul Chawla did when he joined FairPrice Group as its chief executive in 2022 was to take a stroll in a FairPrice supermarket, where he struck up a conversation with an elderly customer.

It was a Wednesday, and Vipul learnt that the customer was at the store shopping for eggs.