Competition heats up in confectionery market

A KIDO's bakery in Hà Nội. KIDO this year targets its highest pre-tax profit since 2017, around VNĐ900 billion. Photo baotintuc.vn

HANOI: The confectionery market is looking more attractive for Kido Group (KDC) since returning to it two years ago to compete against other big brands such as Pan Group’s Bibica, Mondelez Kinh Do and Huu Ngh Food.

Kido Group transferred its confectionery business to a foreign partner with a commitment to not participate in the sector for five years.