Tesla margins slip on price war


Product development: Musk says Tesla is in talks with a major original equipment manufacturer to license its ‘full self driving’ software but did not name the company. — AFP

SAN FRANCISCO: Tesla has reported quarterly automotive gross margin in line with Wall Street estimates, though it was a far cry from a year earlier and before chief executive officer Elon Musk ignited an electric-vehicle price war to quash competition.

Under pressure from increasing competition and an uncertain economy, Tesla has slashed prices several times in the United States, China and other markets since late last year, and increased discounts and other incentives to reduce inventory.

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