Mercedes-Benz management team with retail partners reached an agreement on the implementation of the agency model in Malaysia.
KUALA LUMPUR: Mercedes-Benz Malaysia has reached an agreement with its retail partners on the key points to introduce the agency model in Malaysia.
In a statement, it said the company will drive the transformation together with all its retail partners to meet the changed customer needs in the digital era.
Mercedes-Benz Malaysia chief executive officer and president Sagree Sardien through a close partnership with its esteemed retail partners, the group will jointly embark in taking the next step towards revolutionising our sales model.
“As the first in the region to implement the agency model for the brand, we are confident that this transformative leap will further enhance our brand's presence and deliver an exceptional customer experience. Together, we look forward to an exciting journey in redefining automotive sales in a highly digital & technological era,” she said in a statement.
Mercedes-Benz Malaysia said the new model will empower its customers to a seamless purchasing journey with one best price.
“Customers will have even more freedom to choose from a national stock, regardless of location or channel. They can conveniently switch between and combine the different contact points, regardless of whether they want to exchange ideas with product experts in its authorised dealership; obtain information and/or conclude the purchase contract online,” it said, adding that the new agency model also offers its retail partners the opportunity to concentrate even more than before on customers and their support.
“Customers will continue to benefit from a comprehensive range of services at retail, including vehicle sales, flexible financing options, maintenance and repair services, genuine parts availability and warranty support. This convenient accessibility ensures a holistic ownership experience for customers,” it said.
