Creador acquires 40% stake in Pet World International Sdn Bhd

PETALING JAYA: Creador has acquired a 40% stake in Pet World International Sdn Bhd, a prominent Malaysian pet food brand owner, from both the company’s founding family and COPE Private Equity.

Founded in 2006, Pet World has grown its brand to become the largest local pet food brand in Malaysia, with reputable brands such as "ProDiet," "ProBalance," "Delizios" and many others.

“Pet World offers a wide range of products in both standard and premium formulations for cats and dogs, available in over 20,000 points of sale across the country,” said Creador, COPE and Pet World in a joint statement.

COPE's investment in Pet World since 2021 has enabled the company to establish a world-class manufacturing plant in Shah Alam to meet the ever-increasing demand for pet food.

“Pet World's monthly capacity is 3,000 tonnes, with future expansion in the works.”

COPE founder and managing director Datuk Azam Azman said Pet World International’s founder and chief executive officer, Choy Peng Yew, together with his team, have built a tremendous home-grown pet food company in Pet World.

“With Creador, they will have a great partner in their next phase of regional growth.

“In the past three years, Pet World's pet care segment grew at an impressive 27% compounded annual growth rate, fueled by continuous product innovation and an entrenched distribution network.”

Creador founder and chief executive officer Brahmal Vasudevan said, Pet World's management team has shown exceptional capabilities by winning in an industry dominated by large multinationals.

“Creador is well-positioned to leverage its regional expertise and mergers and acquisitions capabilities to help accelerate Pet World's international expansion."

Separately, Choy said he was thrilled to be embarking on the group’s next phase of growth alongside Creador.

“This partnership is truly a strategic alignment with a shared vision of prioritising pet wellness and providing uncompromising pet nutrition."

The acquisition is a significant milestone for Creador, marking its 50th investment since its inception in 2011.