Making durian a lucrative export product

DKing Sdn Bhd managing director Simon Chin (left) with Duricious Sdn Bhd founder and director Leron Yee at the Export Excellence Awards 2022 Gala Night at M Resort & Hotel, Kuala Lumpur.

KUALA LUMPUR: For Malaysian company Duricious, the high demand for durian locally and internationally provided the impetus to focus on exporting the King of Fruits.

Duricious, which won the Exporter of the Year title at the Star Media Group Export Excellence Awards 2022 for RM50mil in annual sales turnover for products and up to RM20mil for services, noted that while it does have a strong local market, exporting enables it to reach a wider audience and to contribute to Malaysia’s economy by sharing this national treasure with the world, by successfully exporting durian products to 13 countries.