Proprietary media platform catered to SMEs

Vast insights: Sivanathan (left) and Yee. The unique partnership between Nielsen and Reddoor will put smaller businesses back in the driver’s seat of their own destinies.

NIELSEN and the Trapper Group has announced a “first of its kind collaboration for the industry”, with the launch of adwork.io, a proprietary media platform that has been specifically developed to provide small and medium enterprises (SMEs) with access to buying media space, empowered with Nielsen’s proprietary data and analytic tools.

adwork.io will be made available by the end of the second quarter of this year. This solution will provide real-time data outputs and help SME advertisers make informed, data-driven decisions for their advertising campaigns from the confines of their offices or homes.