Women empowerment in the fintech space


PETALING JAYA: Every year, International Women’s Day provides an opportunity to celebrate women’s socio-economic progress and recognise their invaluable contributions to society.

With women recording a rate of 55.5% in workforce participation and holding 40% of roles in senior management in Malaysia, it has demonstrated their competence and leadership abilities, along with the importance of creating an environment where all individuals can thrive and succeed.

As Malaysia’s homegrown company that has now become a leading regional full spectrum fintech player in South-East Asia, Boost is setting the standard for workplace equity and female empowerment in the fintech industry.

With women leaders and a culture that promotes diversity, Boost is at the forefront of creating an inclusive workplace, showcased by its nearly 50% of women in the workforce across the region.

Additionally, Boost has also cultivated a diverse work environment beyond gender, with employees from all walks of life from across 11 countries.

Ungku Norliza Syazwan Ungku Halmie, the CEO of Boost Life, is one such leader who is an example of how women are paving the way within the financial technology (fintech) industry.

With over 10 years of all-rounded experience in finance, marketing, as well as product and operations, she sought out opportunities to serve the underserved by simplifying everyday life for Malaysians through the power of fintech.

This led her to become the CEO of Boost’s all-in-one fintech app, which now serves more than 10 million users nationwide with rewarding digital experiences for online bill management, cashless shopping, online transactions, and more.

As the fintech space becomes more diverse, she believes that more innovative ideas and solutions will revolutionise the way we think about finance and how it is embedded with technology.

This has proven to be true as Boost won multiple accolades and recognition, including the Fintech – Financial Technology trophy at the Malaysian Technology Excellence Awards 2022 for its unique loyalty programme as well as being selected the preferred fintech brand in the eCommerce space by Malaysians at the Putra Aria Brand Awards 2022.

“I hope to see how society breaks the norm in terms of gender roles and responsibilities and that all women see the value, merit and capabilities they bring to the workforce personally and professionally with confidence, emphasising that diversity is not just a buzzword, but an essential ingredient for success in fintech,” she said in a statement.

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