RHB unveils innovative client-centric approach

IN order to better inculcate a culture of customer prioritisation, it is of utmost importance that a company, in this case one of the largest banks in the nation, begins the implementation from the inside, says RHB Bank Bhd group managing director and chief executive Mohd Rashid Mohamad.

By starting from within, Mohd Rashid means that the goal of this initiative would be to enhance the trust level between employees of the RHB Group themselves, which he firmly believes would then be transmitted onto its dealings with its customers.