Bintang Capital invests in Involve Asia

Bintang Capital founder Johan Rozali-Wathooth

KUALA LUMPUR: Bintang Capital Partners Bhd has announced its third investment under its maiden fund, BCP Asia Fund I L.P., into Involve Asia Technologies Sdn Bhd

Bintang, the private equity arm of AHAM Asset Management Bhd said the investment was to support Involve Asia’s expansion across Southeast Asia and Australasia, as well as the development of a new product suite to cater to its customers’ increasing digital marketing needs.

Involve Asia is a Malaysian-based marketing technology company that operates a performance-based marketing technology platform, providing a single platform to help brands market digitally through advertising attribution, partner workflow management, and creative distribution.

The company operates in six countries, catering to over 500 brands and over 4,000 offers with more than 400,000 affiliate partners on its platform, driving over US$1.5bil in transactions since its inception in 2014.

It said the US$10mil investment round was led by Bintang, and supported by co-investors Orbit Capital Malaysia, 500 Global, and Monumental Productions.

Fundraising proceeds will be utilised to fuel the company’s recent expansion into Vietnam and the Philippines, as well as to continue cementing its footprint across Southeast Asia and Australasia.

Involve Asia also plans to put part of the proceeds to use in catalysing its in-house development of a new product suite.

“Bintang believes that Involve Asia is well-positioned within Southeast Asia’s fast-growing and rapidly transforming digital marketing and digital commerce space. Its’ highly innovative business model also has great potential to catalyse positive social impact by providing opportunities for individuals and small-to-medium-sized marketing companies to harness their networks by partnering with global brands,” Bintang founder Johan Rozali-Wathooth said.

“Bintang believes that this can create new jobs and provide economic uplift opportunities for individuals in the process. These aspirations are very much aligned to Bintang’s philosophy of ‘Investing in Impact and Innovation’, he added.