Top Wealth chief executive officer Chong Yik Chung
PETALING JAYA: Top Wealth Group (International) Limited, a premier caviar producer based in Hong Kong, has introduced its flagship brand, Imperial Cristal Caviar in Malaysia and Singapore.
The group is distributing its products to Malaysian high-end food merchants at Shucked Oyster and Seafood Bars as well as restaurants like My Humble House Yakiniku & Shabu Shabu at Subang Jaya.
Top Wealth said it would continue to further expand its product line into high-end food merchants as well as 5-star hotels and fine dining restaurants in Malaysia and Singapore.
"Entering Malaysia and Singapore marks a pivotal moment for our company as this is our first step in establishing ourselves in the Southeast Asia region. We are committed to providing the highest quality of our product to this new market.
“From sourcing to packaging, our products were monitored closely to ensure that every bite of our caviar is a luxurious experience for the consumers,” chief executive officer Chong Yik Chung said in a statement.
According to Absolute Reports, the total caviar market size was US$305mil in 2020, and is expected to grow by a CAGR of 8.3% to US$530mil by 2027.
While the American and European continent are the major markets for caviar, yet, the demand for caviar in the Asia-Pacific region are growing as well.
Tapping into this opportunity, Top Wealth is excited to introduce Malaysians and Singaporeans to the unique and elevated dining experience of caviar.
“This is not just a business opportunity, but a chance to captivate a new audience with the rich taste and unparalleled quality of our caviar. We believe that our product will be well received by Malaysians and Singaporeans alike,” Chong said.
