Fendi to save centuries of Italian tradition

“You have these extraordinary people, incredibly devoted, who are ready to go the extra mile,” Brunschwig says from his office in Fendi’s iconic Roman headquarters. But those traditions are at risk of petering out. — Bloomberg

WHEN Serge Brunschwig (pic) arrived in Rome almost five years ago to become Fendi’s chief executive, he was confronted with a conundrum: the company was struggling to find skilled workers.

The problem left the 62-year-old McKinsey alum taken aback.