Mattel eyes 20% output growth for Hot Wheels

Legendary journey: The Proton Saga Hot Wheels model will be produced by Mattel Inc in conjunction with Mattel’s 40th anniversary in Malaysia. — Bernama

PETALING JAYA: Nasdaq-listed Mattel Inc expects its local unit, Mattel Malaysia Sdn Bhd (MMSB), to produce over half a billion Hot Wheels cars per annum by 2025, a 20% increase in output following its expansion exercise which is slated for completion in January next year.

Senior vice-president for global manufacturing and Asia operations Soo Teck Heng said MMSB currently operates the world’s largest Hot Wheels manufacturing plant and is the world’s only manufacturer of Hot Wheels singles, the top-selling toy globally in 2021.