Effendy to hasten CIMB’s digital agenda

KUALA LUMPUR: CIMB Group Holdings Bhd has appointed Effendy Shahul Hamid as chief executive officer, group consumer and digital banking effective Jan 1, 2023.

The bank, in a statement, said the appointment would see the group consumer banking and CIMB digital assets businesses under a broader umbrella of group consumer and digital banking to drive the growth of CIMB’s consumer business and accelerate its digital agenda in alignment with its Forward23+ strategic plan.

Effendy’s appointment is pursuant to the retirement of Samir Gupta after 12 years with the bank.

Effendy has extensive experience in banking and financial services, having served in various senior leadership roles at CIMB Group over the past 18 years.

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