Room for more convenience stores

emart24 chief executive officer, Vuitton Pang Hee Cheah targets to open another 10 stores by the end of the year.

THE convenience store industry is no longer in its infancy stage in Malaysia. From international brands like Family Mart, CU Malaysia, and Circle K to homegrown brands like KK Super Mart, 99 Speedmart and myNEWS, convenience stores continue to mushroom across the country.

So, how will this pan out for emart24, the rookie in the scene, amidst what appears to be an increasingly crowded playing field?