Bonia’s refreshed narrative

Chiang: Our products are typically higher-ticket items and we have observed the trend where shoppers browse the products via our eCommerce channel but purchase in-store as they still prefer to touch and feel before making a decision.

WHEN Covid-19 started spreading in 2020, the luxury sector was not spared. With little international travel, lockdowns and a drop in footfall, many businesses suffered including that of Bonia Corp Bhd.

The homegrown luxury fashion house, whose own brands are Bonia and Braun Buffel, had only months earlier undertaken a brand overhaul exercise with a “goal to stand the test of time”.