Physical stores to drive Beshom sales

Beshom is the investment holding vehicle assuming the listing status of Hai-O.

KUALA LUMPUR: Beshom Holdings Bhd, the investment holding entity which now assumes the listing status of Hai-O Enterprise Bhd, believes the main area of sales growth will come from physical stores following the relaxation in movement restrictions.

This is despite the strong growth that was seen in its eCommerce sales during movement restrictions that was imposed during the Covid-19 pandemic.