WhatsApp rolls out in-app shopping product with India’s JioMart

FILE PHOTO: WhatsApp app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

NEW YORK: WhatsApp, the popular messaging service owned by Meta Platforms Inc, is rolling out a shopping product in India, where first time users will be able to browse and purchase groceries and other household products without leaving the app.

WhatsApp unveiled the new tool alongside JioMart, part of Reliance Industries Ltd’s Jio Platforms, an Indian tech company that Meta invested almost US$6bil (RM27bil) into in early 2020.