Focusing on big data

Incite Foodtech chief operating officer Eugene Chew tells StarBizWeek that by analysing customers’ sentiments and needs, it helps in building the right brands to offer foodies a gratifying experience.

AS technology further takes its grip on businesses post-Covid-19 pandemic, Incite Foodtech Sdn Bhd, a food-tech venture, is moving with the technology flow to expand its customer base and market reach.

The company is leveraging on big data in a big way, among others, to analyse customer needs and tastes and beef up its marketing and branding initiatives.