People shop at a supermarket in London, Britain
LONDON: Cash-strapped Britons are increasing the number of supermarkets they visit as they shop around for the best prices amid a worsening cost of living crisis, industry data showed on Tuesday.
Market researcher NielsenIQ said a hunt for value led to a 7% rise in the number of stores visited - both their usual outlet and trying other shops - over the four weeks to May 21, compared with the previous year, in the latest sign of stress in an economy normally powered by the consumer.
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