Digital commerce continues to drive retail growth in 2Q22


Magnus Ekbom

KUALA LUMPUR: Digital commerce will be a resilient driver of retail growth in second quarter of 2022 as sellers in Southeast Asia continue to adopt a confident outlook on business growth, according to Lazada's Q1 2022 Digital Commerce Confidence Index (DCCI).

The confidence index also noted that the Ramadan and Holy Week in celebrating countries, as well as the upcoming summer holidays are important drivers of the positive outlook, as these occasions often translate to increased demand and consumption, a statement from Lazada said today.

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