Cautiously optimistic

Mediabrands Malaysia CEO Bala Pomaleh told StarBiz that although the industry started the year optimistically with more economic reopening, it was still premature to project the ad outlook for the second half at this stage

PETALING JAYA: The advertising outlook for the second half of the year remains challenging despite the economy gaining momentum.

Industry captains concurred that the challenges and headwinds could still throw a spanner in the works and impact advertising spend and growth amid economic recovery.