Bonia’s brand-building exercise to boost sales

According to CGS-CIMB Research, Bonia will likely see small dip in sales of 20% quarter-on-quarter (q-o-q) compared with its earlier expectations of a 50% q-o-q decline.

PETALING JAYA: Bonia Corp Bhd is expected to post stronger-than-expected sales for the third quarter (3Q) of its financial year ending June 30, 2022 (FY22).

This was mainly driven by the company’s ongoing brand-building exercises through investments in digital marketing as well as more marketing events.