More branding activities on the cards

Branding Association of Malaysia honorary president Datuk Eric Chong said he foresees more branding activities this year in view of the improving economy.

PETALING JAYA: Companies are upping their branding budgets amid the upsurge in economic activities despite looming challenges, which can dampen brands’ spending.

Branding Association of Malaysia honorary president Datuk Eric Chong said he foresees more branding activities this year in view of the improving economy.