Cookie giant’s price plan shows coming inflationary pain


MUMBAI: Britannia Industries Ltd, India’s biggest cookie manufacturer, plans to hike prices as much as 7% this year in another sign that inflationary pressures will hurt poorer consumers the most, as the war in Ukraine wreaks havoc on food supply chains.

“I’ve never seen two years which are as bad,” managing director Varun Berry said in an interview at the company’s headquarters in the southern city of Bengaluru.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

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Britannia , cookie , supply , India

   

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