Digitalising the way forward

AmBank has consistently enhanced its digital capabilities to provide 24/7 access to its wide range of products and services.

THE pandemic has accelerated technological adoption among businesses.

When streets worldwide went silent and were devoid of traffic due to lockdowns during the start of the Covid-19 pandemic, in contrast the World Wide Web was anything but silent.

Businesses and consumers shifted to online channels causing a boom in the e-commerce sector.

The financial sector plays an essential role in facilitating online payments by providing a safe, secure and seamless platform for transactions.

Understanding this, AmBank has consistently enhanced its digital capabilities, providing 24/7 access to its wide range of products and services through its award-winning flagship mobile banking platform – the AmOnline.

AmBank provides a secure contactless payment solution with mTap.

For customers

The consumer market, which is now dominated by millennials or Gen-Y, are expecting smarter, faster and more accessible financial services.

AmBank has made great advancements in the future of banking, delivering swift and convenient services at the touch of a fingertip.

The AmOnline app has revitalised the user interface for a more intuitive and seamless customer experience.

In 2020, AmBank introduced AMY, a virtual assistant that is the first of its kind in Malaysia to provide customer support on the AmOnline platform.

Since its introduction, there has been a tremendous increase in the number of customers utilising AMY and AmOnline for services such as credit card application, card activation, pin reset and credit limit increase.

This innovation allows customers to address their banking needs at the comfort of their own homes, at their fingertips.

For businessesThis year, AmBank has introduced AmAccess Biz – the nation’s first fully contactless digital onboarding for SMEs. This supports SMEs to continue operating efficiently and remain sustainable while adhering to movement restrictions during the pandemic.

AmAccess Biz allows business owners to make transactions such as authorising payment and managing payroll digitally as they operate remotely.

In November 2020, AmBank collaborated with Maxis to introduce mTap via Payments Network Malaysia Sdn Bhd (PayNet) – a secure contactless payment solution that uses a mobile device as a payment acceptance terminal to process debit and credit card transactions.

Recently, AmBank partnered with KIPMall in Kota Warisan, Selangor, to offer mTap as a cashless payment option for its tenants and shoppers.

As part of its fintech-driven initiatives, AmBank’s transaction banking division partnered with Merchantrade to offer the hybrid e-wallet to Merchantrade customers. The transaction banking division has also penned a collaboration with Finexus to act as a settlement bank for them on PayNet’s real-time retail payments platform to accelerate the growth of cashless payments in the country.

AmBank remains focused on leveraging digital and innovative solutions to pivot the group towards becoming a more customer-centric, and competitive bank.

The bank will continue to push the boundaries of customer expectations, with the number of customers reached through digital platforms growing each year.