Insight - Airlines will need big data to revive post-Covid

Struggling sector: Passengers at the George Bush Intercontinental Airport in Houston. The pandemic has put unprecedented strain on the global aviation industry. — AFP

FOR those of us who aren’t professional traders, the closest we ever get to a real-time commodities market is an airline booking site.

Watching prices flicker out of existence before we can make a transaction is an infuriating experience that surely contributes to the discontent that many feel when dealing with air travel.