Maybank Kim Eng changes brand name

Chief executive officer Ami Moris (pic) said the change in brand name to Maybank IBG marked a new chapter for the group.

PETALING JAYA: Maybank Kim Eng Group plans to align its brand name and the names of its entities to Maybank as the masterbrand, removing Kim Eng from its name and logo.

The group will now be known as Maybank Investment Banking Group (or Maybank IBG), and entities in its markets globally have also adopted new company names and logos.