BAT to price vape brand in mid-market range

KUALA LUMPUR: British American Tobacco (M) Bhd (BAT) aims to position its vape brand in the affordable mid-market price range once the formalised regulatory framework is released in the fourth quarter of 2021.

According to Maybank Investment Bank (IB) Research, the tobacco manufacturer guided in a results briefing that the vape product, called Vuse, will be priced similarly to its value-for-money and aspirational segments for cigarettes.