F&N to absorb higher costs, says CEO

“We’ll get hit first and then see whether we can absorb it. If not, only then we will increase it and even if we do, it’ll be in a phased format.” - Lim Yew Hoe

KUALA LUMPUR: Fraser & Neave Holdings Bhd (F&N), which is facing margin pressure due to escalating raw material costs, will only raise product prices as a last resort.

Chief executive officer Lim Yew Hoe said the group will absorb the rising costs for as long as it can afford to do so.