Elya Eusoff is GM of MSL Malaysia

Eusoff said: “I’m excited to be joining MSL during the rise of the platform era. With platforms serving consumers with abundant amounts of content, I am eager to collaborate and create humanised, relatable campaigns in collaboration with the leadership team of Publicis Groupe in realising the client’s business objectives.”

KUALA LUMPUR: Publicis Groupe has appointed Elya Eusoff (pic) as the general manager for MSL Malaysia. He will lead and further strengthen MSL’s end-to-end integrated communications offerings, while accelerating the Groupe’s innovative influence proposition using the Power of One.

He joins MSL from Ruder Finn, where he was responsible for overseeing the integrated marketing communications efforts of the agency. Prior to that, he led the public relations department at Bonsey Jaden.