Budget 2022 wish list

The Association of Accredited Advertising Agents Malaysia (4As) president Andrew Lee (file pic) said the advertising and marketing industry needed government aid to encourage brands to increase their ad spend as this would revive the country’s economy.

PETALING JAYA: Agencies are calling for the government to incorporate measures under the upcoming Budget 2022 that will raise the bar of the advertising and marketing industry.

Among the measures are a temporary sales and service tax (SST) exemption for advertising spend, measures to strengthen purchasing power, to boost the usage of e-wallet, allowing agencies to draw down on their Human Resources Development Fund (HRDF) and allocating more grants to content houses that produce local content.