Retailers turning to buy now, pay later platforms

PETALING JAYA: Retailers, who are hard-hit by lockdowns caused by the Covid-19 pandemic, are increasingly turning to buy now, pay later (BNPL) platforms to reach digital-savvy consumers.

BNPL platform Atome, which launched its services in Malaysia in the last quarter of 2020, has seen its order volume grew by 100 times and merchant network grew five times in the past six months, according to Atome Singapore and Malaysia general manager Trasy Lou-Walsh.