Ge-Shen Corp unveils growth strategy


New vision: Ge-Shen Corporation Bhd wants to be a globally recognised engineering and manufacturing solutions provider, moving forward.

KUALA LUMPUR: As Ge-Shen Corp Bhd celebrates its 25th anniversary this year, it is determined to ensure that innovation and technology are embedded into the company’s operations, moving forward.

The export-driven manufacturing company has been focusing on navigating the challenges arising from the Covid-19 pandemic by building capabilities to meet the requirements of its global customers and will continue to invest accordingly, said executive director Louis Lau.

It is the grit and business-savvy that leads Ge-Shen towards clinching a gold award in the electrical and electronics category for mid-tier companies in the Export Excellence Awards 2019.

The award, Lau said, has given the company more confidence and helped improve its corporate profile, as it has not only been approached by potential customers but has also developed new banking relationships.

“We continue to strive for excellence in everything we do. As a result, last year, we came up with a new vision of being a globally recognised engineering and manufacturing solutions provider.”

Despite the obstacles, Ge-Shen has obtained the certification for its 100,000 clean rooms at its Johor injection moulding facility, which provides additional capacity to ease certain bottle-necked production processes and enables it to secure new customers in various sectors, including medical and food storage.

Staff working on some productsStaff working on some products

The company is on the verge of completing most of its major capital expenditure (capex) plans for the year while undertaking several new, smaller-sized capex for operational efficiency and quality improvement.

Stressing on the importance of reducing business disruptions on one hand and management, productivity, efficiency and quality on the other, Lau said: “We have spent a lot of time to improve our productivity and efficiency so as to meet the ever-increasing customer demand for competitive pricing.”

Moving forward, Lau said that as the world recovers from the pandemic, the reopening of Western economies alongside the stimulus packages by different countries will help in reviving global trade and this will benefit the manufacturing sector.

He said the paradigm shift in human behaviour, the adoption of 5G and the drive towards clean technology will bring rise to the creation of new products.

He points out the importance of a “great core team of people” that can support and contribute to the recovery and successful turnaround of the business as well as the vital role of internal training and re-training.

“We are also embarking on an exciting journey to utilise the rooftops of all our factory sites in Malaysia to install solar panels.

“The investment will not only help us save on electricity cost but also contribute to the reduction of carbon emissions in excess of 1 million kg per annum,” he said.

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