SMEs need to sharpen competitive edge in a post-pandemic world

Product development: A telecom services advertisement is seen in Kuala Lumpur. Malaysia’s proportion of firms that introduced a product in the last three years dwarfed in comparison to regional countries.

PETALING JAYA: Trapper recently shared a business report called “CEOs Straight Talk” with local small and medium enterprises (SMEs) to inform business owners and CEOs on the latest economic standing, and more importantly what they need to do to overcome the ongoing Covid-19 pandemic challenges.

Trapper is Malaysia’s largest independent marketing and media agency.