BEIJING/HONG KONG: He Shuang, a student at a U.S. university stranded in her home city of Chongqing in southwest China during the pandemic, has added more than 300 domestic brands to her list of favourites on Alibaba's Taobao online mall.
Like with He, Chinese brands are hot with most shoppers and have spurred billions of dollars in investment, as consumers increasingly make patriotic choices amid a growing backlash against foreign brands https://www.reuters.com/business/retail-consumer/chinese-apps-join-celebs-backlash-against-western-fashion-brands-over-xinjiang-2021-03-26 in the country.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
