Malaysia Airlines, ReveMax in revenue strategy plan

Malaysia Airlines group CEO Izham Ismail said the airline is glad to be partnering with ReveMax and to be assisted by airline revenue maximisation solution to create agility in maximising revenue and optimising cost with standardisation and transparency across all related departments.

KUALA LUMPUR: Malaysia Airlines has teamed up ReveMax to enhance and strengthen the airline’s commercial decision-making and business processes with the aim of profitability.

It said on Monday ReveMax, a leading provider of digital strategic solutions, will work with it to implement the airline revenue maximisation solution (ARMS).