KUALA LUMPUR: HSBC Malaysia launched EZInvest, a new unit trust investment platform on its mobile app to provide customers 24/7 access to their investment portfolio.
In a statement issued on Thursday, it said with EZInvest, customers can log on to the HSBC Mobile app and start transacting in a selected list of unit trusts.
As for HSBC Amanah customers, they can invest in the range of shariah-compliant funds available on EZInvest.
The statement said this is HSBC Malaysia’s first digital initiative that offers a simple, flexible, and affordable unit trust investment solution exclusively through the mobile app.
All HSBC Malaysia customers with an HSBC/ HSBC Amanah unit trust investment account can access EZInvest.
It also said HSBC Malaysia customers who are new to investing can open an investment account in less than 24 hours simply by going to the nearest branch or by dialing 1300 88 1388.
It pointed out EZInvest enables customers to explore a selection of unit trust funds that spreads across different asset classes for better diversification.
The customers will have global access with security as a priority. The selection of funds will have different risk levels that are well diversified across the Asian and global regions.
“With multi-layer log on security verification methods, customers’ financial information is protected by a combination of biometric verification, unique username and password, or a one-time security code generated by Mobile Secure Key, ” it said.
Jon Chivers (pic) , head of wealth, wealth and personal banking, HSBC Malaysia said EZInvest reflected the bank’s commitment to make wealth management a more seamless and convenient experience for customers.
“This is part of our ongoing effort and investment in digital wealth. This is a significant milestone for us as EZInvest will be the first investment feature on our Mobile app, enabling customers to go beyond payments and transfers, ” he said.
Heather Goh, head of customer propositions and marketing, wealth and personal banking, HSBC Malaysia, said: “At HSBC, we continue to introduce more digital innovation to give our customers a more convenient and robust banking experience.
“With the introduction of EZInvest that allows customers to purchase unit trust funds right from their HSBC Malaysia Mobile App anytime and anywhere, we are making progress in the right direction in being the bank in every customer’s pocket.”