Creativity still riding high

Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”. 



PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised.

Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards.