Bridging online and offline retailing as Malaysia moves beyond MCO

Women in Retail Power Panel (from left): StarBiz's deputy news editor Yvonne Tan, FashionValet & The dUCK Group's co-founder Vivy Yusof, Lazada Malaysia's chief marketing officer Diana Boo and Malaysia Digital Economy Corporation's CEO Surina Shukri.

DUE to Covid-19 pandemic and the resulting lockdowns in 2020, retail businesses had to scramble to go online in order to regain sales and survive, while work-from-home workers adapted to shopping online.

Lazada Malaysia chief marketing officer Diana Boo noted that the online shopping platform saw a 300% increase in new sellers on-boarded last year, via its Pakej Kedai Pintar stimulus plan which aimed to assist local small and medium enterprises (SMEs) to sell online.

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